Attention entrepreneurs, who have a dream to get their message to the world but a lack of funds to do so!
If you’re like most entrepreneurs I talk to, you’re looking to get your message – and your dream – out to your target market in bigger ways. But a lack of resources is holding you back, keeping your vision small when you know it can be much, much bigger.
Have you ever tried the fundraising process in a small town ?
Have you ever spoke with a sponsor before?
Before you start reading this you should definitely know the following information:
*What does the word “Fundraising” mean ?
Fundraising is the process of gathering voluntary contributions of money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies and it refers to efforts to gather money for non-profit organizations.
*How many types of sponsors do we have ?
Firstly, Sponsors are individuals or corporations that provide financial or alternate forms of support to others. In the business world, sponsors are companies that pay money in the form of a sponsorship to support a program or event, and in exchange, get public recognition for that support.
Secondly, we have 6 types of sponsors:
1- Financial Sponsors: A financial sponsor pays a set amount of money in exchange for benefits outlined in a sponsorship agreement.
2-In-Kind Sponsors : In-kind sponsors donate goods or services rather than cash as their sponsorship offering.
3- Media Sponsors : A media sponsor is a company that finances or secures media coverage for an organization, program or event.
4- Location Sponsors : A business may offer the use of its facilities as a form of sponsorship.
5-Labor Sponsors : A corporation that donates the time and talent of its employees is considered a labor sponsor.
6- Signature Sponsor : In the event that numerous companies are solicited to sponsor the same program or event, one will usually pay a premium to become the lead or signature sponsor.
Sponsors mostly forget how small towns are important and refuse to give them money, even before they reconsider the cost which is probably not expensive at all. They refuse because they think that investing their money in large towns would be more useful. You do need to be a really big name to get sponsors. You must have a degree in marketing, or major graphic design skills, or an uncle at some company to get sponsors. It’s no wonder small projects’ owners become discouraged early on and feel that landing a business sponsorship is a lost cause.
As I personally tried to fund-raise and met many sponsors, here’s a tip, I don’t want your project to sound like a good sponsorship idea , I want you to be sure of it. The answers to these questions will make sure you’re ready, willing and able to get a company to pay you for your project.